Secure parking infrastructure for urban micromobility.
BLOCK is a growth-stage startup, developing the next generation of parking solutions for bicycles and kickscooters.
After scaling beyond the MVP phase, they have approached me to align the entire brand ecosystem with the current stage of their company.
A comprehensive brand refresh
Although BLOCK had a well-defined visual identity, they had outgrown its overall feel and capacity as their business evolved. This is where our collaboration began: refreshing and expanding the identity system to reflect the company’s current stage.
A comprehensive brand refresh was achieved by refining the overall look and feel while leaving the core characteristics intact. Our goal was to position the brand as a modern, reliable partner to municipal institutions and a protector of urban riders.
Consistency is key to recognition.
By defining straightforward brand guidelines, I helped BLOCK maintain a unified visual language across both digital and physical mediums.
Putting it all into practice.
From print materials and physical surfaces to the website and mobile app, BLOCK appears on a variety of platforms. With a solid brand identity system in hand, refreshing existing assets and creating new ones became a joyful breeze.
From Squarepace to a WordPress mothership
Authentically representing the company’s current expertise required a completely new website. To achieve this, the site was meticulously redesigned and migrated from Squarespace to a robust and scalable WordPress foundation.
Website evolution was realized through a complete redesign and a robust new build. We implemented thoughtful segmentation, detailed product showcases, and informative pages designed to build trust and strengthen BLOCK’s credibility.
Copywriting frameworks
Collaborating closely with the BLOCK team, we co-created the entire website content. At the early stage of the design process, we developed a structured framework for every page, providing the team with clear guidelines to craft effective copy.
“Koppány is a true creative professional. Been working with him for two years now for that very reason.
Had several “wow” moments when he came up with an idea that I wish I had thought first. Or when he presented a concept in an engaging, even interactive way.
Helped with brand redesign, website development, printed materials, the list goes on. Without him, we’d be lagging behind on every front.
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Feeling inspired by BLOCK’s evolution?
Tell me about your vision, or let’s explore together what would support your goals.
