Orientiva

Solopreneur branding & Website

Guiding people through their journey of life orientation.

Project date

2020 Q4

Website

Visit live site

Deliverables

Brand naming

Brand identity

Website design

Development

Marketing materials

overview

Eszter is a solopreneur devoted to supporting individuals in their career and personal development. Since our first collaboration, her methodology has matured and her target audience has become more refined.

Years after launching her first website, we returned to the drawing board to completely revamp Orientiva’s visuals, creating an identity that radiates a more established, business-oriented presence.

brand identity

Complete rebranding

The transition from a junior to an established professional brings drastic changes. In this case, it meant rethinking everything except the brand name. The entire visual identity evolved from a youthful look into a sophisticated, business-oriented aesthetic.

After
Before

Rebranding was achieved through a comprehensive overhaul of the visual identity, tailored to resonate with ambitious professionals seeking expert guidance in their personal development.

Website

Website redesign

By creating a new website our goal was more than just a visual refresh. Built upon Eszter’s accumulated experience, we completely restructured the site to to reflect her level of professionalism, and provide visitors with appropriate information.

We expanded the former one-page site into a sales-focused professional website, where every page and section serves a clear purpose: conveying concise, credible information and providing clear calls to action for the target audience.

Client Testimonial
“Koppány established a brand and website that I can confidently share. He was extremely thorough, researching every area to provide the best possible support. As a client, I felt I was in great hands throughout the project.”

Eszter Mikó
Solopreneur – Orientiva

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