Walk with Sara
Solopreneur branding & website
Reconnecting with nature, from the forest to the night sky.
Project date
2022 Q4
Website
Visit live siteDeliverables
Brand identity
Marketing materials
Website design
Development
overview
Sara is a solopreneur whose work revolves around a deep respect for the natural world. She manages a bat rehabilitation center, where bats can heal under loving hands, and taking children to forest adventures, where they can rediscover a meaningful connection other than WiFi.
Together we established her online presence to host her events and provide a platform for her rescue work.
brand identity
With a touch of a fantasy novel
Creating organic brand atmospheres has always been close to my heart – especially in this case, where bringing such distinct themes under one brand proved to be a fascinating challenge.
The visual identity was built around earthy tones, textures derived from organic surfaces, and a carefully selected font family that conveys a subtle hint of a fantasy novel.
While the primary participants are children, the brand still speaks to their parents; therefore, the look and feel remains mature and sophisticated.
Website
Website of the bats and the forest.
With Sara’s website, our goal was twofold: to promote her events with a simple booking flow and to provide an informative space for her bat rehabilitation station.
The website was built with two goals in mind: hosting Sara’s events and giving an online platform for her bat station.
These two topics got their own, distinct yet harmonizing visual theme, informative pages, and flows that guide visitors to action.
Can I manage the events myself? Ofc you can.
It was essential for Sara to manage her own events easily, without requiring technical expertise.
To fulfill her request, an easy-to-use event management interface was implemented, supported by written guidelines.
Sara Erdbeere
Solopreneur – Walk with Sara
Tell me about your vision, or let’s explore together what would support your goals.
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