Bringing elevated yoga to small towns.
Yoga Dreams Studio is a boutique yoga studio, holding an exceptional space for practitioners who seek for an inviting atmosphere, quality classes and events that build community.
Avoid clichés, stay original
Creating a brand identity for a yoga studio is quite a challenge these days if you want to keep it recognizable and avoid cliché at the same time.
If you know, you know: Lotus petals, meditating silhouettes, typography bent in cobra pose – all tinted with chakra colors.
Therefore our process began with an in-depth research to avoid similarity with other studios and filter out clichés before any concepts was created.
To keep the logo unmistakeably yoga, we went down to the base geometry of all that exist: The Lotus of Life. This way we stood close to the easily recognizable symbols like the lotus and mandala without playing it out too directly.
The brand identity was created with definite aspects in mind: An inviting, friendly feeling thats not overly feminine and conveying the sense of a quality service.
Materials for promotion
Taking the first steps in marketing required collaterals that phisically present in the area of the studio. For this reason several print materials has been designed.
IG templates
A special request was developing Instagram post designs, that even a non-designer can easily manage on a long run. The request was fulfilled by building the post templates in Canva and providing a one-on-one training on the proper use.
Ensuring a brand coherent website
We had an exceptional case, when the website was done by another developer. To ensure the website will be true to the brand, I developed a straightforward guideline to cover all the styling aspects, written in the language of a developer.
Honestly, I am very satisfied. He completely grasped the atmosphere and created a brand identity that represents the quality our practicioners receive from us.”
