Niké Interior Design Solopreneur branding & website

Repositioning NiiN to match the brand with her new services and target audience.

Client Niké Papp
Project date 2026 Q2
Deliverables
Differentiation research Visual Identity Sales page Print design
brand overview

Niké is creating spaces that brings satisfaction, and feels truly like home.

All-round redesign

brand identity

Although the company had a well-defined logo and visual identity, they simply outgrown it’s overall feel and capacity after scaling from the MVP phase. This is where our story begins: refreshing and expanding the identity system to align with the company’s current stage.

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A comprehensive brand refresh was done by refining the overall look and feel, while preserving the main characteristics to convey a modern, approachable vibe, appealing for urban riders and potential partners from municipals to businesses.

Consistency is key to recognition.

Through defining straightforward brand guidelines, I helped BLOCK to maintain a unified visual language across digital and physical mediums.

Putting it all into practice.

From print materials and physical surfaces to website and mobile app, BLOCK appears on a variety of mediums.

With a solid brand identity system in hand, refreshing the existing brand assets, and creating new ones became a joyful breeze.

From Squarepace to a WordPress mothership

Website

Faithfully representing the company’s current expertise required a completely new website. For this to achieve, the site was meticulously redesigned and moved from Squarespace to a robust and scalable WordPress foundation.

Website evolution was achieved through a complete redesign and a robust new build. Thoughtful segmentation, detailed product showcases, and many informative pages that build trust and strengthen BLOCK’s credibility.

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After image
Before After

Copywriting framework

As the part of the website design process, I provided copywriting framework, directly on the design canvas to support copywriting process.

Client Testimonial

Niké Papp Interior Designer

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