Repositioning NiiN to match the brand with her new services and target audience.
Niké is creating spaces that brings satisfaction, and feels truly like home.
All-round redesign
Although the company had a well-defined logo and visual identity, they simply outgrown it’s overall feel and capacity after scaling from the MVP phase. This is where our story begins: refreshing and expanding the identity system to align with the company’s current stage.
A comprehensive brand refresh was done by refining the overall look and feel, while preserving the main characteristics to convey a modern, approachable vibe, appealing for urban riders and potential partners from municipals to businesses.
Consistency is key to recognition.
Through defining straightforward brand guidelines, I helped BLOCK to maintain a unified visual language across digital and physical mediums.
Putting it all into practice.
From print materials and physical surfaces to website and mobile app, BLOCK appears on a variety of mediums.
With a solid brand identity system in hand, refreshing the existing brand assets, and creating new ones became a joyful breeze.
From Squarepace to a WordPress mothership
Faithfully representing the company’s current expertise required a completely new website. For this to achieve, the site was meticulously redesigned and moved from Squarespace to a robust and scalable WordPress foundation.
Website evolution was achieved through a complete redesign and a robust new build. Thoughtful segmentation, detailed product showcases, and many informative pages that build trust and strengthen BLOCK’s credibility.
Copywriting framework
As the part of the website design process, I provided copywriting framework, directly on the design canvas to support copywriting process.
